Programmatic yield consulting for publishers and ad networks. GAM floor strategy, bid landscape analysis, SSP seat optimization — from a practitioner who does this daily, not an agency that subcontracts it.
Focused engagements, not retainer bloat. Each service is scoped to a specific outcome with a defined deliverable.
Full review of your current price rules across all offsets and SSP seats. I identify where floors are too high (killing volume), too low (leaving money behind), and where bid landscape data suggests a better level.
One-time engagementWeekly or daily optimization passes on your GAM price rules. I analyse performance reports and bid landscape data, then deliver an updated price rules CSV with a full changelog — ready to upload.
Monthly retainerDeep dive into your bid distribution data to find where demand actually concentrates — not where you assume it does. Informs floor level decisions, new tag setup, and SSP seat strategy.
Project-basedArchitecture review and floor strategy for outstream video inventory monetized via GAM. SSP seat configuration, offset structure, country-level targeting — set up correctly from the start.
One-time engagementEnd-to-end review of your programmatic stack — GAM setup, SSP connections, line item structure, reporting gaps. Practical recommendations you can action, not a slide deck.
One-time engagementCustom Python scripts and automation for ad ops workflows — report parsing, floor optimization pipelines, changelog generation, GAM bulk upload prep. Built to your stack, not a generic template. Project-based
Most engagements start delivering value in the first week. No discovery process that takes longer than the work.
A 20-minute call or a few emails. Tell me your GAM setup, what SSPs you're running, and where you think revenue is being lost. I'll tell you honestly whether I can help and what I'd look at first.
GAM performance exports, bid landscape reports, current price rules. Standard GAM report exports — nothing that requires custom integrations or API access unless you want that.
Depending on the engagement: an updated price rules CSV ready to upload, a written floor strategy with rationale, a bid landscape analysis with recommended floor levels, or custom automation scripts. Always something you can act on immediately.
For ongoing engagements, we track margin trajectory week over week. Floors that improve get scaled. Floors that hurt get rolled back. The feedback loop is tight — this is how it works in production.
I work best with teams who have real data and want practical output — not a strategy presentation.
Running Google Ad Manager with programmatic as your primary revenue stream. You have 1-3 people in ad ops, no dedicated yield manager, and floors that haven't been reviewed in months. You're leaving real money on the table and you know it.
Managing programmatic yield across multiple publisher sites or SSP seats. You need floor strategy that works at scale, not tag-by-tag manual review. Automation and systematic optimization are the only way to keep up with the volume.
Running outstream or instream video inventory through GAM. The floor dynamics for video are different from display — bid density, offset structure, and SSP seat strategy all matter differently and most generic advice doesn't apply.
Buying and monetizing inventory programmatically. You need yield analysis on the sell side to understand where your margins compress, and floor strategy that accounts for both buy-side cost and sell-side revenue.
Fixed-scope engagements or monthly retainers. Everything quoted upfront before work starts.
Tell me what you're working with and I'll tell you honestly whether there's something worth looking at — no pitch, no proposal until you ask for one.
Typically respond within one business day · samarth@bidfloor.net